In the millions of articles written so far I have long read about story- telling, story-scaping, story-showing, story-narratives, many more namesake storytelling forms & new forms of STORYTELLING was never considered such an important tool in business and education ever than is in the last 5–7 years. Specifically in Branding : Brand Storytelling, Brand Narratives etc …

Lets talk about BRAND NARRATIVES & how narratives are not Mythic stories

What is a Brand Narrative? Every story narrative is about a character dealing with an obstacle to achieve some important goal.

It’s a narration, a viscerally authentic story and NOT a…

Nitika Sharma

Founder of YodatheResolute a socio-cultural marketing agency. Work at the intersection of disciplines sociology, psychology, behavioural science, marketing.

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